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Public Relations (PR) is all about building sustainable relations with people in order to create a positive image of yourself, your organization or brand. PR is about educating people, removing untruths and mistrust, and enhancing image. It is also about generating an opinion amongst the 'target audience'.   Any PR initiative, therefore, encompasses into its fold a whole gamut of people from policy-maker to common man and tries to ensure that it is a win-win situation for everyone.
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